A Little Shameless Name Dropping

Here’s a list of folks who recently entrusted me with their projects, and with whom it was an absolute honor to collaborate:

  • Live Sales Page Copy created for Firebrand Creative and the launch of the first-ever How to Make Partner online course
  • Concept Copy created for Mensch Innovation and the introduction of Gerber’s newest food collections
  • Video Script created for Mensch Innovation and the release of Opsydia’s secure laser processing for diamonds
  • Infographic Content created for Mensch Innovation and the launch of GSMA’s Mobile Money Certification initiative
  • Press Release created for Anderson PR and the announcement of an evening with philanthropist/ entrepreneur Twila True and Compton’s Mayor Aja Brown

GUNNAR Optiks

Following is a press release created for GUNNAR Optiks and their cutting-edge Liquet Lens technology. 


Introducing Modern Vision Protection for the Modern Age

Leading digital eyewear company offers powerful, invisible vision protection

For over a decade, GUNNAR has pioneered the field of digital eye protection, using cutting-edge science and technology to develop eyewear that safeguards your vision against harmful effects of the artificial blue light emitted from digital devices. Now, GUNNAR proudly introduces their latest advancement in powerful protection: the invisible Liquet lens.

Designed for the wearer who wants maximum protection without the noticeable amber lens tint, the unique Liquet lens offers one of the highest BPF (Blue Protection Factor) ratings while maintaining a discrete, colorless appearance. Engineered for superior protection and first-class performance, the advanced Liquet lens technology blocks 35 percent of blue light and 100 percent of UV light, reducing muscular eye strain and minimizing long-term damage while providing a balanced color spectrum with an anti-glare, anti-reflective, scratch-resistant coating. The comfortable wrap-around frame also reduces dryness and irritation, empowering you to perform at your best during work, play and everything in-between.

Start your year right by preserving your vision and enhancing your digital performance with the all-new Liquet lens, debuting February 15. Place your order today and enjoy free shipping on purchases over $50, plus 10 percent off your purchase with email subscription. Visit https://gunnar.com to check out the variety of modern styles and functional designs, and discover why hundreds of “Visionary” members trust GUNNAR with the health and future of their eyes.

About GUNNAR:

GUNNAR engineers glasses that eliminate digital eye strain and block blue light, enhancing your life with protection that gives you better eyes, better sleep, better health, and ultimately, a better you. GUNNAR is the only patented digital eyewear recommended by doctors to protect and enhance your vision, made with advanced optical technology that addresses all issues associated with digital eye strain, including dry eyes, blurred vision, headaches, glare, harmful artificial blue light, and visual stress and eye fatigue. The result: improved clarity, focus, and performance. Visit https://gunnar.com to discover more about this cutting-edge technology, functional digital eyewear, and the “Visionaries” who rely on us to protect their eyes every single day.

Spa Le La

Following is an interview article created for Spa Le La in Los Angeles. Interviews are my specialty – I love asking creative questions and getting to the core of someone’s business.


Trina Belton, owner of Los Angeles’ hip new Spa Lé La, knows what moms need, and it isn’t more coffee, or another parenting class. Her message is astoundingly simple, yet deeply profound: in order to take care of your kids, you need to take good care of yourself. It isn’t a new idea. Last summer’s film Bad Moms, a satirical take on the lives of overworked, overstressed moms desperately in need of a break, grossed $72 million at the box office and for good reason – American moms can relate!

While no longer subject to the crushing expectations associated with the archetypal “1950’s housewife,” the pressure to perform – to stay productive, maintain a thriving social life, bake organic snacks and present well-behaved, high-achieving kids – still dominates our culture. Today’s moms feel overwhelming pressure to be and do it all for their kids, despite the fact that it leaves little (if any) time for themselves, their closest relationships and the activities they most enjoy.

A mother herself, Belton knows this pressure all too well. She laughingly recalls the early days of motherhood, driving her newborn around the busy L.A. suburbs in an effort to lull her to sleep. Belton recalls yearning for just 30 minutes of rest for herself. “I remember wishing so badly that I could just hand my daughter to someone for half an hour so that I could lie down, but I felt guilty if I tried to sleep, take a bath, or even take a quick shower. It is ridiculous that we [moms] can’t take care of ourselves, and I wanted to fix that.”

Determined, Belton began polling her mom friends and acquaintances, exploring the idea of piecing together a restful, rejuvenating experience designed with them in mind. An esthetician and owner of L.A’s in-demand Facial Bungalow, Belton saw firsthand the powerful mental and physical healing brought about by a relaxing facial, or massage, but every single mom she knew had one major excuse: they couldn’t justify leaving their children and hiring a babysitter in order to indulge themselves.

But Spa Lé La isn’t just about frivolous indulging – it’s about regrouping, regaining your sanity and reconnecting with community. Building on the concept of her Facial Bungalow, Belton crafted an ideal setup for busy, overtired moms. Services range from $20 to $200, assuring top-notch relaxation to suit every budget, and with built-in childcare and hands-on learning programs provided by the most qualified nannies, you can safely leave your mom guilt at the door. “Those times in the day when you’re at your wit’s end and about to explode, that’s when you get in the car and head to Spa Lé La,” says Belton.

For those moms itching for human interaction and connection, Spa Lé La is the perfect community space. “If you have time to drive to the coffee shop, or to the park for a mommy play date (where you barely have a moment to talk to each other in between wiping noses and refereeing fights), why not have a mommy play date at the spa? For just $20 you can have some tea and talk to each other while we take great care of your kids!”

 The best part? There’s absolutely no rush. Each service or treatment includes a half hour of extra childcare so that mommy can lounge, enjoy a complimentary beverage and get the most out of her visit. “Stay for as little as 25 minutes, or as long as 2 hours,” invites Belton, because the spirit behind Spa Lé La isn’t to provide a brief service and send you on your way – it’s about revolutionizing the way we do motherhood.

Belton believes that becoming a mom is the most important time in a woman’s life, and she is adamant about moms caring for themselves in order to best fill (and enjoy!) their crucial roles. She believes in her mission so strongly, in fact, that despite being a busy business owner, wife and mom, she makes sure to practice what she preaches. Her top five tips for making it work?

  1. Just DO it. Make yourself and your mental health a priority, so you can be the mom you want to be.
  2. Schedule time. Even if you have to change it, at least you have something down in the books to remind you that you deserve quality time, too.
  3. Make a routine. Take 30 minutes at least twice each week to focus on YOU.
  4. Bedtime is “me” time. When your kids go to sleep, you are off the clock, so stop working and relax!
  5. Baby friendly businesses are key. Look for businesses that build in childcare to your experience, like IKEA, certain gyms and Au Fudge.

And, of course, Spa Lé La! Whether your idea of relaxation is a facial or massage, hair removal, nail services, a simple relaxing bath, or a visit to the infrared sauna or quiet room, Spa Lé La offers a soothing space to revitalize. “Being a mom is exciting, but it’s also overwhelming, frustrating and your hormones are all over the place,” says Belton, so she invites mothers with kids of all ages to “take advantage of this space we’ve created that’s free of judgment, guilt, or stress, where you will always be greeted with a smile.”

Now that sounds revolutionary.

Add relaxation to your regular routine with Spa Lé La’s VIP Membership and book a private “Evening Soiree” of pampering to help your friends do the same! For more information on Spa Lé La’s suite of personal and childcare services, to book a treatment, or to join the mailing list for up-to-date deals and specials, visit www.SpaLeLa.com. Call 747-227-4338, or visit the spa at 4338 Tujunga Avenue in Studio City, California. Follow “Spa Lé La” on Facebook and @SpaLéLaLosAngeles on Instagram for inspirational tips on self-care during the very special time of life that is motherhood.

 

 

 

Wild Sky Media

Following is landing page copy created for Wild Sky Media and their inaugural, uniquely designed photo safari vacations. This content served to successfully fill their first trip roster.


When does your story begin? Does it originate from the moment you appear on this great green earth, drawing deeply the crisp, clean air into your lungs? Is it the moment you take your first steps, or fashion air to form sounds in harmonious connection with community? Is it when you first engage with the world around you, causing action and reaction, building relationships and creating meaningful storylines of your own? Perhaps your story doesn’t truly begin until adventure calls to you, asking you to leave behind familiar surroundings and tread on unfamiliar territory.

What if your story starts now, in the Galapagos Islands, perched atop ancient volcanic rock, filled with heavy anticipation of a fleeting glimpse at the passing scalloped hammerheads navigating the crystal waters? What if your great adventure originates in the tangled landscape of Tanzania, holding your breath on the heels of a blue wildebeest herd as it grazes the lush wetlands? Maybe it sounds too fantastical, too extreme. But every epic journey begins with a simple step of faith. If your story feels old and familiar; if you’re eager to push your boundaries, test your limits, and touch worlds of ancient origin; if your story has yet to begin – perhaps all you’re waiting for is the right moment, a distinct opportunity.

This is your invitation. To explore and discover. To behold the organic majesty of our planet, and grab hold of each exhilarating moment. To play amidst the timeless wonders abounding in this world we call home, and to find your place among them as you purposefully shape their destiny. Now is your time to pursue great adventure, give in to your innate curiosity, and experience the pure, audacious power of the wild. This is your moment to join in the larger story and build lasting connection as you share a intimate journey into the world’s untamed places, and engage in molding its future.

Step into your greatest journey. Explore untamed landscapes alongside award-winning photographer/ filmmaker and passionate wildlife advocate, Pam Voth, testing the limits of your courage and connecting to your curiosity. Experience the world anew through the lens of your camera, uncovering your unique creative vision with incredible imagery that testifies to the eternal animal spirit. Awaken your soul as you navigate uncharted territory by day, and refresh your body in the lavish comforts of the world’s foremost luxury travel lodges by night. Leave a lasting legacy as you discover more about on-the-ground conservation efforts and take hold of opportunities to create powerful change in the lives and environments of earth’s most majestic animals.

It all starts with a single step.

Wild Sky Photo Safaris – your story begins here.

Vanity Planet

Following is a press release created for cruelty-free, innovative online beauty shop Vanity Planet and their newly-released “Blend Baby Sponge.”


Stop Wasting Makeup and Money on Sponges That Don’t Pull Their Weight

 Cruelty-free online beauty company reinvents the makeup sponge as we know it

Vanity Planet is your go-to online beauty store for the consciously-crafted, affordable, fan favorite beauty essentials you crave. From their top-selling face and body brushes to their deliciously indulgent skin care products, VanityPlanet.com is your one-stop-shop for glowing skin, luscious hair, and healthy nails. Now, they proudly introduce their latest innovation that’s creating major beauty buzz, and changing your morning makeup routine forever.

Ordinary makeup sponges soak up liquid products, leaving you with less to go around and wasting serious dollars, while silicone pads do nothing to blend and buff. So, Vanity Planet went back to square one and created the perfect mix of both. The all-new “Blend Baby” is an entirely unique, dual-sided, multi-purpose sponge that can do it all. This baby is a double-duty heavy hitter, combining the familiar blending benefits of a soft sponge with a silicone applicator pad that delivers liquid and cream products directly to skin without wasting a single drop.

The Blend Baby is as versatile as it gets. Use the sponge wet or dry and go from drab to dewy in just minutes. Simply apply liquid makeup to the silicone pad, then use the perfectly rounded sponge edges to blend with streak-free precision. Rescue your makeup from a sad, sponge-soaked fate. Apply, conceal, buff, and blend with this one tiny tool that packs a major punch, and ditch your old-school sponges forever.

Are you letting your favorite makeup get trapped? Set it free and make it last longer with the power-packed Blend Baby. Get your hands on the “Unicorn Edition” pink and purple two-pack of this unique, dual-sided sponge for just $19.99…because, while quality makeup is serious business, Vanity Planet believes it should always be fun and affordable. Grab yours today at VanityPlanet.com, along with a set of Professional Makeup Brushes in new Midnight Black or Pink Dream, to complete your beauty regimen. Plus, get ten percent off your first order right now when you sign up for email updates about the latest products and deals.

 About Vanity Planet:

Not your average beauty company, Vanity Planet makes no apologies for their shameless focus on looking good. They believe that when you look good, you feel good, and that you shouldn’t have to spend your entire paycheck in order to get your hands on top-notch, cruelty-free skin and body care. Their full line of products includes everything you need to feel fine and foxy from head to toe, from top-rated face and body brushes, to essential makeup tools, mouth care, and nail treatments. Visit VanityPlanet.com to explore their full collection, and connect with them on Instagram @VanityPlanetStore.