You did The Thing.

Creating something new takes precious time and energy. But you stayed “in it,” making progress bit by agonizing bit until you finally (flippin’ FINALLY) made The Thing! Your friends loved it. Your family seemed supportive. Success seemed like a no-brainer. Then, you put it out into the world: TA-DAAAAAAA. And… crickets.

Or maybe you haven’t put it out there yet. Because you’re still stuck staring down the barrel of a blank screen asking you to “add a description” or “write the website copy.” And you’re banging your forehead against a wall just a little bit wondering how you even capture with words This Amazing Thing you made or That Incredible Service you provide.

Why is writing about it so hard?

Do me a favor. Try standing with your nose against a Pollock painting and describing it to me. It’s impossible – for the same reason writing your copy feels impossible: because when you’re too close to something, you can’t see the big picture. Or identify the specific aspects that make it special. The tiny nuances that make it unique.

You need me: an outsider.

A translator of sorts, extremely skilled with wordplay and practically telepathic in my ability to take what’s in your head and put it on “paper.” Because any experienced copywriter could write good copy but I can help nail down a message infused with the distinct flavor that makes your thing “your thing.”

There’s nothing quite like seeing your authentic vision accurately reflected in your branding. And I can help with that. It’s sorta “my thing.”