INERTIA (noun): a property of matter by which it remains at rest or in uniform motion in the same straight line unless acted upon by some external force.
If you’re like me, the word “inertia” conjures up images of 9th grade science class and possibly puts you to sleep (by force of habit). At the age of 15, I really didn’t care about the motion of matter.
I cared about driving, keeping acne at bay, and how difficult it was to have a good hair day in the hot, humid climate of North Texas.
The irony, of course, is that I now care very much about inertia. It’s a concept I think about daily – an obsession, really – though not in the strict scientific sense about which you and I learned in high school.
As it happens, I’m (still) not terribly concerned with the movement of objects.
My business is to create human movement. Emotional inertia, if you will. My task is to inspire the thoughts and feelings that move people to action. It’s not an exact science, although there are elements of the trade that can be learned through practice.
It is both a tangible science and an ethereal art.
To me, it’s a spiritual practice, a delicate balance of heart and soul and empathy and focus. It’s a gift. A calling. Plus, it puts to good use my overpriced education in communication science, which is a big win for you AND me.
Words are powerful, a force unto themselves. It’s really pretty amazing that we have this shared library of human-made lines and dots designed to create meaning between us, designed to prompt us to feel and think and act.
In the past year alone, I used this force to create all sorts of movement…
… to move not one, but TWO multi-million dollar online education and digital marketing platforms to hire me, despite my shocking lack of “formal” training…
… to move a renowned Southern California yoga studio to take a chance on a tattooed hooligan with zero yoga background (also known as my husband), offering him upwards of $12,000 in training totally free of charge…
… to move busy accounting professionals with no time for socializing or family (let alone additional career training) to buy into an educational program designed to fast-track their road to partner, leading to a sold-out launch…
There is no limit to the inertia that words alone can create. But it’s up to you to set the movement in motion. View my portfolio for a sampling of my latest work and to see what clients are saying about it.
Then, contact me today and let’s get started.