Lauren Gonzalez is a versatile, experienced SEO copy/content writer and the owner of LE Creative, a boutique agency known for transforming ideas/brand concepts into targeted, polished content. With a gift for developing brand story and a practically telepathic ability to translate it into effective copy, Lauren has nurtured a steady freelance enterprise on 100% referrals, serving a variety of clients with a signature personalized approach.
A lifelong writer, Lauren arrived on the copywriting scene from a background in mediation/dispute resolution, giving her a strong foundation of empathy to understand and reach specific audiences. She is passionate about great communication, working alongside clients as a seamless extension of their team to support a range of targeted goals.
LE Creative has proudly developed a diverse range of B2C/B2B copy and content for both established brands and startups, partnering with global names like Braun and Gerber, in addition to innovative entrepreneurs in emerging tech, cannabis, health/wellness, beauty/CBD beauty, fashion, film/entertainment, food/beverage, and more.
Having juggled marriage, raising two kids, and entrepreneurship for nearly a decade, Lauren is passionate about examining all of the aspects that make for a thriving freelance lifestyle. Mistakes will be made (and openly shared) en route to figuring out a balance that feels, if not perfect, at least okay-ish.