PRESS / christian lacroix

A client in the Public Relations field requested assistance with press content for the Christian Lacroix x SWIMINISTA collaborative swimwear collection (released summer of 2020). The upscale line required equally upscale tone and terminology, along with a bit of consensus-building to garner the approval of both SWIMINISTA and Christian Lacroix teams. The finished piece was picked up by WWD and others.

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