Hank Frecon is CEO and co-founder of Source Digital, pioneering the next generation of advertising and commerce technology. Source offers a revolutionary technology that is reinventing advertising by activating brands and commerce companies on content and publisher partners by integrating them into organic viewer engagement at any moment in the content. Frecon and his co-founders have been in stealth development of this game-changing tech for 7 years, which has already been awarded 7 patents with 6 more pending! Source Digital’s revolutionary approach is a new era in advertising, offering the first seamless, in-video consumer attribution and purchasing processes that continue to engage the end-user while delivering substantially increased revenue. Today, Frecon’s technology enables multi-billion dollar entities and small businesses alike to fully leverage sales funnels by introducing opportunities for product purchase at just the right moment in a user’s journey, completely agnostic to any device or screen.
Frecon’s extensive record of successful leadership includes a stable tenure of executing on building businesses and divisions for early-stage initiatives and carrying them to profitability and maturity. In one case, when entering the VPN Market, Frecon co-developed an innovative model for growth, quickly scaling the company from 200K to 24M per year in contract value within just eight months, making it the third-largest private network/VPN provider at the time between AT&T & Sprint. Subsequently, he contributed to the creation of one of the first end-to-end Video-on-Demand models for the consumer markets for companies such as Verizon Avenues, Accenture, and DiStream. Frecon also successfully drove the expansion of SAVVIS into new territories and ventures, including entering the Latin American market, along with defining and building SAVVIS’ Media & Entertainment vertical, including leading teams affiliated with various M&A activities. In addition, he has served as a strategic tech consultant to multinational media conglomerates like CBS Corp and Simon & Schuster.
Frecon then went on to lead business affairs for Agnostic Development Corporation, a Media & Entertainment software company focused on compression and distribution technologies for customers, along with its owned and operated companies. In concert with his for-profit initiatives, Frecon also successfully led digital support and technology contributions for the Sundance Film Festival’s short film program. Frecon then moved on to co-found RadiantGrid, a next-generation video compression technology company where he led business, finance, and operations in the role of Managing Director, accelerating the operation from zero to millions in profits within three years and subsequently exiting at a significant multiple over revenue. During his time at the company, RadiantGrid supported some of the largest M&E brands, including NBC Universal and NHL in the early days of pioneering digital video compression and distribution efforts to emerging VoD outlets and Owned & Operated web properties. His team also executed a multi-million dollar contract with PBS, coordinating a successful collaboration between the non-profit broadcasting network and the AMWA to develop a new industry standard for meta data. After the sale of the company to Wohler, Frecon stayed on for a few years to oversee the transition of the business into the Wohler global organization.
Outside the office, Frecon continues his family’s third-generation farming legacy at Frecon Cidery, one of Pennsylvania’s premier cideries he helped to establish in 2008. Frecon’s operation features 100% estate-grown apples from his father and master cultivator, Henry Frecon. In his spare time, he enjoys assisting with another of his start-up ventures – Boyertown-based nano-brewery The Other Farm Brewing Company – in addition to spending time with his wife and daughter, Sephie, and enjoying as much time as he can outdoors. Source Digital: Media’s New Currency.