LE CREATIVE

brand it like you mean it.

You didn’t come this far just to haphazardly toss your wares into the street like some garage sale Sally. Just about anyone can do that. And you’re not just anyone. You’ve been around the block enough to know: products don’t survive – brands do.

Even the best products come and go with the rhythmic tides of passing trends. A brand has a heart. A soul. It’s a living, breathing companion we can laugh or cry with over a strong cold brew. It’s the familiar face of a trusted friend who’s always come through, earning our loyalty even when dozens of competing suitors try for our affection.

And an epic brand doesn’t just happen. It is born out of your entrepreneurial direction, singular perspective, and unique mission; nurtured until it becomes its very own entity, with its own weight and personality – “you” and also not “you.” In this way, a great new brand is introduced to the world much like any human, instantly recognizable and relatable to its people (a.k.a. your customers).

If the brand itself is the metaphorical human here, great copy is the lifeblood. Words bring it into existence, shape its being, and convey it to the world. Copy is also the guidepost for its future, helping us identify what is “on” or “off-brand,” giving a distinctive “voice” to your vision.

fresh-pressed

Great copy defines your brand. Great copy gets you noticed. I partner with creatives in nearly every industry to reach more of their people and create greater impact.

fashion + fine jewelry

Past projects include: SWIMINISTA x Christian Lacroix Collection, Twila True x Katy Perry Jewelry Collection, Franki Ray, La Peony Sustainable Clothing, Tenson USA Ski Wear, Ultracor athletic wear

beauty, wellness + curated diy

Past projects include: Braun men’s shaving line, LUXIE sustainable vegan beauty brushes, Facial Lounge vegan skincare, Manna Kadar Cosmetics, Mantra Mask, Unfiltered Experience, Pottery With a Purpose, CERE sexual wellness

luxury home, architecture + design

Past projects include: APOTHIA by Ron Robinson, Ali Levine design, Cakewalk Closets, Design Coven by Rachel Larraine Crawford, Shea Homes

cannabis + cbd

Past projects include: My Green Network entrepreneur empowerment community, Cure Crate CBD wellness subscription service, AQUEOUS nano CBD products, Autumn Brands sun-grown cannabis

emerging tech + gaming

Past projects include: Source Digital advanced VR ad tech solutions, CYMBIOTIK gaming, ModiHealth virtual wellness platform, G&B digital influencer management, Intelligent Threads performance tech clothing

music, food, art + entertainment

Past projects include: Gerber toddler meals line, AKON music video release, Chef Akira Back restaurant grand opening, Gilda Garza Atelier Muranese Collection, Miracles for Kids “Night of Miracles” Gala, ToyMakerz season 3 release, Santa Barbara International Orchid Show, AYO almondmilk yogurt

About Me

I’m Lauren Elizabeth Gonzalez, a branding and press copy expert who enjoys helping compassionate creatives make more good in the world. Like you, I believe in the power of big ideas – and the power of words that bring them to life.

Through LE Creative, I’ve had the privilege of fueling big ideas for over 100 brands and counting. I can’t wait to get to know yours and come alongside you in building something great.